Seeking excellence consists in reinventing yourself every day in your products, services, processes and management.

For Irani Innovation is more than a choice, it is a value. A fundamental element in the personality of companies that seek to be among the best.

And this is perceived in our products, services, processes, management and in the construction of our relationships.

Those who ask themselves daily about the best way to act tend to present the best solutions.

Culture of Innovation

We are driven by the challenge of innovating daily. And innovate not just in products and services.
We seek innovation in all the impact we bring to the world, the environment and society.

Our ideas are focused on developing our employees, creating solutions for
our customers and reducing the impacts generated to the environment.

Among the highlights are great, already acknowledged and rewarding ideas for a wider
range of issues, such as the paper recycling plastic recycling plant and the partnership between
Irani and GTNH responsible for turning the boiler ashes into coal briquettes.

Learn more about them as part of sustainable practices.

Structure geared towards innovation

Irani’s innovation actions are led by the Innovation and Continuous Improvement team and are part of the Inova Program, which, in addition to being responsible for managing ideas, is still working on the Innovation and Open Innovation Culture initiatives.

Among the actions of this structuring program are the qualification of our teams to strengthen the Culture of Innovation and the relationship with start-ups, universities and other institutions in the concept of extended attitude.

Learn more about our structure focused on Innovation.

Our programs

The Inova Program groups the Innovation organizing modules. Its main objective is to disseminate the culture of innovation through the generation of ideas, the training of employees and the diffusion of open innovation.?The Inova IRANI Program covers all the Company’s units and counts on the participation of employees, universities, scientific and technological institutions, suppliers and customers.

The following actions are part of the program:
Management, Generation and Prize of Ideas? – “Innovates Ideas”? – Management of Partnerships and Open Innovation? – Intellectual Property Management? – Innovation Culture? – Innovation Projects Management? – Competitive Intelligence for the Innovation.

With the Inova Irani Program, the Company aims to stimulate innovation and creativity so that everyone can stand out and increase results.

InovaIdeias is the program through which we recognize the creative potential of our collaborators.

By sharing their creativity, employees contribute to the improvement of products, processes, services and the generation of results, and of course, are recognized with travel or participation in the results of ideas implemented.

Want to know how the program works? Know here:

Irani maintains a systematic program of management of partnerships with universities, clients, suppliers, competitors and Scientific and Technological Institutes (ICTs) with the main objective of generating technological innovation in an open way.

For this we use the concepts of Chesbrough.

“the intentional use of internal and external flows of knowledge to accelerate internal innovation and increase the markets for the use of external use of innovation, respectively. Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology”.

CHESBROUGH, H. Open Innovation The New Imperative for Creating and Profiting from Technology, Harvard Business Scholl Press, 2003.

See also our prominent partnerships.

Embrapa (Empresa Brasileira de Pesquisa Agropecuária) (Brazilian Agricultural Research Corporation):

• The capuchin monkey project (Cebus nigritus, Cebidae, Mammalia) and commercial Pinus spp plantations. The problem, its causes and management proposals.” Embrapa Forestry & Dieter Liebsch;

• Project “Floristic and phytosociological survey of the Celulose Irani SA properties.” Embrapa Forestry & Dieter Liebsch;

• Project “Qualitative and quantitative inventory of the avifauna in the Celulose Irani SA properties.” Embrapa Forestry & Leonardo R. Deconto;

• Project “Diversity of mammals in Celulose Irani SA properties “. Embrapa Forestry & Gledson V. Bianconi.

FURB (Fundação Universidade Regional de Blumenau) (Blumenau Regional University Foundation)

Study of alternatives for minimizing the influence of the cultivation of Pinus spp on the biodiversity in Santa Catarina. In this project, which is in progress, the aim is to find answers to some of the most crucial issues that may contribute to future measures to control the spontaneous spread. In addition, the information collected will also enable the support for the policy of the Santa Catarina invasive exotic species, which is currently in the early stages of discussion. This project has financing from FAPESC.

IEL (Instituto Euvaldo Lodi) (Euvaldo Lodi Institute)

Celulose Irani has participated since the March 2010 in the Projeto de Implantação e Estruturação do Arranjo Catarinense de Núcleos de Inovação Tecnológica (PRONIT) (Implementation and Structure for the Arrangement of the Santa Catarina Technological Innovation Centers Project) of the Euvaldo Lodi Institute in Santa Catarina – SC, partially funded by FINEP and FAPESC.

SENAI (Serviço Nacional de Aprendizagem Industrial) (National Industrial Apprenticeship Service)

Project “Education for Sustainability: forming an engaged worker ” approved in the Sesi/Senai bidding document ‘Innovation 2010’, which is ongoing. Project in partnership with SESI Florianópolis-SC and with the participation of the IRANI sustainability committee.

UFRGS (Universidade Federal do Rio Grande do Sul) (Federal University of Rio Grande do Sul)

Project “Development of a survey on the environmental effects of Pinus elliotii management in Rio Grande do Sul.” In this study, the following aspects of the management of this species were evaluated: potential for dispersal, allelopathic potential, carbon sequestration in resin removal forests and a survey of the species associated with Pinus forests.

UnC (Universidade do Contestado)
(Contestado University)

Study of the ichthyofauna in the Small Hydroelectric Power Plant (SHPP) in the Flor do Mato reservoir in Ponte Serrada – SC, a municipality near the Vargem Bonita industrial park, to establish an Integrated Quality Index (QI). The study began in January 2008 and has analyzed the amount of fish species in the Flor do Mato reservoir using fish populations as bioindicators for assessing the water quality.

For scientific and technological cooperation, please contact our Innovation Center through the email